Increase Sales with Professional Real Estate Videography

Selling property today feels different, doesn't it? Buyers want more than static real estate photography; they want to experience a home before an in-person visit.  

This is precisely where the impact of real estate videography shines, fundamentally changing how properties are presented and successfully sold. 

 If you aim to capture attention and genuinely connect with potential buyers, quality real estate videography is no longer a luxury but a necessity for modern real estate agents. 

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On This Page:

What Exactly Is Real Estate Videography?

Why Your Listings Crave Professional Real Estate Videography

Key Elements of Compelling Real Estate Videos

More Than Just Pretty Pictures: Practical Uses of Drone Video

Getting Started with Real Estate Videography: DIY or Hire a Pro?

DIY

Hiring a Professional

DIY vs. Hiring a Professional Real Estate Videographer

Maximizing the Impact of Your Real Estate Videos

Personal Website

Social Media

Email Marketing

MLS

Paid Ads

Optimize for Mobile

Conclusion

What Exactly Is Real Estate Videography?

Different from still images, videos provide a dynamic and immersive journey.  

They guide viewers through a property, allowing them to understand better the layout, dimensions, and flow of various rooms.  

Consider it an open house that potential buyers can access from the comfort of their homes, making it easier for them to visualize themselves in the space. 

Several types of videos are employed in real estate marketing, each fulfilling a distinct purpose.  

Understanding these options can help you tailor your video marketing strategy effectively. 

• Property Walk-throughs: These are classic walkthrough video tours.  They escort viewers on a guided exploration, room by room, offering a realistic perception of the space and its spacious living areas.   

• Aerial/Drone Footage: This aerial video showcases the property from above. It effectively highlights its location, lot size, and the surrounding areas. This aerial footage adds a grand, impressive perspective, especially for large properties.

• Neighborhood Tours: Buyers often care about more than just the house itself. Videos featuring local community amenities, parks, and the overall community atmosphere can be highly persuasive. This shows the lifestyle associated with the estate property.

• Agent Introductions or Testimonials: These videos assist in building trust and rapport. An agent can introduce themselves and their professional approach. Satisfied clients sharing their positive experiences can also be a powerful endorsement for estate agents.

• Cinematic Property Films are higher-production videos that frequently incorporate creative storytelling, carefully selected music, and dramatic cinematic shots to evoke an emotional response from viewers.

These varied styles can be combined effectively or used individually to target specific buyer interests or to emphasize particular key features of a home.  

Why Your Listings Crave Professional Real Estate Videography

Professional videos offer more than just aesthetic enhancement for listings; they deliver tangible business advantages for any real estate agent.

Videos are exceptional at capturing and retaining attention.  Industry reports indicate that listings featuring video content receive substantially more engagement than those relying solely on photos.   

They also significantly broaden your reach.  Videos are easily shareable across social media platforms such as Facebook, Instagram, and YouTube.  

Consider search engines as well.  Websites incorporating video content frequently achieve higher rankings in search results.  Google favors engaging content, and video aids buyers in discovering your listings more readily online.   

It also conserves time for everyone involved.  A detailed property video tour can assist in pre-qualifying buyers.

This translates to fewer, more qualified showings for you and more focused inquiries from interested parties. 

Key Elements of Compelling Real Estate Videos

Producing a real estate video that effectively sells involves more than just possessing a good camera.  Several crucial elements must harmonize.  

• Lighting - Excellent lighting is fundamental to video quality.  Natural light is generally preferred, making spaces appear bright, airy, and welcoming.  Attempt to film when the light is soft, such as during the "golden hours" of early morning or late afternoon, avoiding the harsh midday sun, which can create strong, unflattering shadows.  If natural light is insufficient, supplement it carefully with artificial lighting, ensuring consistent color temperature. 

• Stable footage -  Stable footage is another non-negotiable aspect. Shaky, amateurish videos can be highly off-putting. Employ a tripod for static shots and smooth pans, or a gimbal for fluid, professional movements through spaces like a spacious living room. This stability significantly enhances the engaging viewing experience.

• Audio quality - Audio quality is also significant. If your video incorporates narration, an agent speaking, or even background music, it must be clear and crisp. Poor audio can distract from the visuals, diminish credibility, and make the video seem unprofessional. Even a basic external microphone, like a lavalier for speech or a shotgun mic for ambient sounds, can vastly improve audio capture compared to a camera's built-in microphone. 

• Story-telling - Effective storytelling lies at the heart of a great real estate video, a skill honed by a seasoned real estate videographer.  Don't merely display rooms; narrate a story.  Highlight the property's most attractive key features and demonstrate how they contribute to a desirable lifestyle.   

• Music - Music selection plays a substantial role in setting the tone and mood. The appropriate background music should complement the style and character of the property. Is the home modern and energetic, or classic and sophisticated? Music can amplify the emotional appeal and make the video more memorable; consider using royalty-free options to avoid copyright issues.

• Call-To-Action - Always incorporate a clear call to action. What specific step do you want viewers to take after watching the video? Clearly instruct them. This could be to contact the estate agent, visit the website for more details, or schedule an in-person showing.

• Branding - Finally, think about subtle, professional branding. You can include your logo or contact information at the beginning or end of the video. However, keep it concise and professional. The primary focus must consistently remain on the real estate property, with branding elements supporting the presentation, not overshadowing it. Good video editing will integrate these elements smoothly.

More Than Just Pretty Pictures: Practical Uses of Drone Video

Drone video is not solely about creating an impressive visual for a property video; it serves convenient functions in selling property.  

These elevated views give buyers information difficult or impossible to obtain through ground-level estate photography or simple observation.   

•  Drone shots clearly delineate acreage and property boundaries for properties accompanied by significant land, allowing buyers to perceive the extent of their potential purchase accurately. 

• Demonstrating proximity to local attractions and community amenities is another primary benefit of aerial footage.  An aerial view can sweep seamlessly from the estate property to a nearby golf course or park.

• Drone videography can effectively illustrate the parcel's topography if you are marketing undeveloped land.  

Getting Started with Real Estate Videography: DIY or Hire a Pro?

Once you are persuaded of the advantages, the subsequent question concerns how to produce these videos.  You generally have two primary options:  undertaking it yourself (DIY) or engaging a professional estate videographer.   

DIY

The DIY approach can appear appealing due to potential initial cost savings. If your budget is particularly constrained, this might be your starting point.

You could utilize a high-quality smartphone camera and fundamental video editing software to create basic videos.

However, there are considerable downsides to the DIY route:

• A steep learning curve involves filming and editing to achieve a polished look.

• You must invest in equipment, such as a gimbal for stable shots, and better lighting or microphones to improve video quality.  

•  It's also time-consuming, diverting your attention from other crucial selling activities. 

•  Licensing for drone pilots and understanding the regulations will also take time you may not have.

  
  

Hiring a Professional

Hiring professional estate videographers entails a higher upfront cost. However, this investment brings numerous compelling advantages. 

Professionals possess the experience, high-end equipment (including professional-grade drones, cameras, and lenses), and sophisticated editing skills.

This ensures you receive top-quality videos that make your listings shine.

Professionals in video production understand how to construct a visual narrative that sells.

They are knowledgeable about the best angles, optimal lighting conditions, and appropriate pacing for different types of properties. 

They also manage all the technical complexities, from filming to final video editing, saving you substantial time and effort. 

Many real estate videographers offer comprehensive packages that include real estate photography, drone work, virtual staging, and even 3D tours, providing you with a complete marketing kit.

Choosing real professionals often means better results.

DIY vs. Hiring a Professional Real Estate Videographer

Feature	DIY Approach	Professional Videographer
Initial Cost	Lower (equipment purchase/rental)	Higher (service fees)
Video Quality	Variable, dependent on skill/equipment	Consistently high, professional grade
Time Investment	Significant (learning, filming, editing)	Minimal for the agent
Equipment	Basic to mid-range, personal investment	High-end, specialized equipment
Expertise & Skill	Requires learning curve	Experienced in filming, storytelling, editing
Drone Operation	Requires FAA certification, training	Certified, insured, experienced pilots
Consistency	Can be challenging to maintain	Reliable, brand-aligned results
Turnaround Time	Potentially slower due to other duties	Generally faster, dedicated service

Maximizing the Impact of Your Real Estate Videos

To extract the maximum value from your investment in video production, you need a well-thought-out distribution strategy.

Where and how you share your property video content matters significantly for its effectiveness.

Personal Website

Your website is prime digital real estate for showcasing these videos.  Embed your videos directly onto individual property listing pages.  

Also, consider featuring a compilation or a showcase video prominently on your homepage.   

Social Media

Social media platforms are powerhouses for video distribution, offering a wide range of audiences.  

Share your videos on Instagram (utilizing Reels and Stories for shorter clips), Facebook (great for community engagement), and YouTube (ideal for longer, detailed tours).

Remember to tailor the video length and format for each platform's best practices.

Also, don't overlook LinkedIn, particularly for commercial properties or for building your professional brand within the real estate industry. 

Email Marketing

Email marketing remains another highly effective channel for video dissemination. In newsletters distributed to your client base and prospect lists, include compelling thumbnails or direct links to your videos.

This can re-engage past clients or capture the interest of active buyers searching for a real estate property.

Industry studies suggest incorporating video in emails increases click-through rates and engagement.

MLS

Many Multiple Listing Services (MLS) now support video embedding or linking directly within listings.

Ensure you utilize this feature whenever available.

It places your video directly in front of other real estate agents and buyers actively searching the MLS, significantly expanding your reach within the professional real estate community.

Paid Ads

Knowing what good qualities and credentials to look for in an Atlanta drone company is half the battle.

Think about using your videos in paid advertising campaigns for targeted outreach.

Platforms such as Facebook and Google Ads allow for precise video ad targeting.

This enables you to reach particular demographics, individuals with specific interests, or people actively searching for homes in your area.

This can be a very efficient method to allocate your marketing budget for maximum impact.

Optimize for Mobile

Always ensure your videos are mobile-friendly.

A substantial percentage of property searches now occur on smartphones and tablets.

Your videos need to look good, load quickly, and play smoothly on these smaller screens.

Test them yourself across various devices to confirm an optimal viewing experience for all potential buyers.

Conclusion

In today's competitive market, real estate videography is no longer a mere add-on; it is a vital instrument for effectively marketing properties and a cornerstone of modern video marketing.   

Whether you opt to learn the techniques yourself or collaborate with a professional real estate videographer, integrating video into your marketing strategy is a prudent decision.   

Ready to capture your Atlanta construction project from above?

Contact Humbird Visuals to schedule your professional drone services today!

GET STARTED